Cookie Policy

Last updated: November 2, 2025

What Are Cookies

Cookies are small text files that are placed on your device when you visit our website. They help us provide you with a better experience by remembering your preferences and understanding how you use our services.

This Cookie Policy explains how Mars Platform uses cookies and similar tracking technologies on our website and services. By using our platform, you consent to the use of cookies as described in this policy.

Types of Cookies We Use

Essential Cookies

These cookies are necessary for the website to function properly and cannot be disabled. They enable core functionality such as:

  • Authentication and security
  • Session management
  • Load balancing
  • Maintaining your preferences

Analytics Cookies

These cookies help us understand how visitors interact with our website by collecting and reporting information anonymously:

  • Pages visited and time spent on each page
  • Navigation paths through the website
  • Error messages encountered
  • Device and browser information

Functional Cookies

These cookies enable enhanced functionality and personalization:

  • Remembering your preferences and settings
  • Customizing content based on your interactions
  • Providing live chat support
  • Enabling video playback

Marketing Cookies

These cookies track your browsing activity to deliver relevant advertisements:

  • Displaying personalized ads on other websites
  • Measuring the effectiveness of advertising campaigns
  • Understanding which ads you've already seen
  • Limiting the number of times you see an ad

Third-Party Cookies

We may use third-party service providers who also set cookies on our website. These include:

  • Google Analytics: For website analytics and performance monitoring
  • Advertising Partners: For delivering targeted advertisements
  • Social Media Platforms: For social sharing and login functionality
  • Customer Support Tools: For providing live chat and help desk services

These third parties have their own privacy and cookie policies, and we recommend reviewing them.

How Long Cookies Remain Active

Session Cookies

These temporary cookies are deleted when you close your browser. They help maintain your session while you navigate through our website.

Persistent Cookies

These cookies remain on your device for a set period (ranging from days to years) or until you manually delete them. They help us remember your preferences across multiple visits.

Managing Your Cookie Preferences

You have several options to manage or disable cookies:

Browser Settings

Most browsers allow you to control cookies through their settings. You can:

  • Block all cookies
  • Accept only first-party cookies
  • Delete cookies after each session
  • Set exceptions for specific websites

Cookie Preference Center

When you first visit our website, you'll see a cookie banner where you can customize your preferences. You can update these settings at any time through our Cookie Preference Center.

Opt-Out Links

For specific services, you can opt out directly:

  • Google Analytics: Google Analytics Opt-out
  • Advertising networks through the Digital Advertising Alliance or Network Advertising Initiative

Note: Disabling cookies may affect your ability to use certain features of our website.

Do Not Track Signals

Some browsers include a "Do Not Track" (DNT) feature that signals websites you visit that you don't want to have your online activity tracked. Currently, there is no industry standard for how to respond to DNT signals. We do not currently respond to DNT signals, but we may do so in the future as standards develop.

Cookies and Personal Data

Some cookies may collect personal data, such as your IP address or browsing behavior. This data is processed in accordance with our Privacy Policy and applicable data protection laws.

You have rights regarding your personal data, including the right to access, correct, delete, or restrict processing. For more information, please refer to our Privacy Policy.

Mobile Devices

If you access our services through a mobile device, we may also use mobile identifiers for similar purposes as cookies:

  • Device identifiers
  • Advertising IDs
  • Mobile analytics

You can control mobile tracking through your device settings (e.g., "Limit Ad Tracking" on iOS or "Opt out of Ads Personalization" on Android).

Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in technology, legislation, or our business practices. We will notify you of any material changes by posting the updated policy on this page with a new "Last updated" date. We encourage you to review this policy periodically.

Contact Us

If you have questions about our use of cookies or this Cookie Policy, please contact us:

Email: privacy@mars.new

Mail: Mars Platform Inc., Privacy Department